Instagram Stock Photos for Small Business Owners

instagram photos for small business owners

Instagram Stock Photos

New Instagram Image Packs with lots of variety including spring images are now available in my Creative Market Store.

Each pack has 25 beautiful pre-cropped 1200px x 1200px squares that are perfect for posting to Instagram!

These packs are great for small business owners and creative entrepreneurs that use Instagram to attract their ideal clients and engage with their audience.

The sheer volume of visual content that is needed for small business owners to get noticed online can seem over whelming. Using the beautiful images in these bundles will save you a ton of time for extremely low cost!

Try mixing these images in with some of your own to keep your feed looking gorgeous and authentic!

If you’re looking for more ideas on how you can use Instagram to effectively market your small business go to my blog post “Six Steps to Start using Instagram for your Small Business” – you may find it helpful.

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New Valentine Stock Photos!

Pretty Valentine images for use on social media
Valentine Stock Photos on Creative Market!

February is here and that means Valentine’s Day is coming up! I spent time last month working hard on creating a ton of new Valentine stock photos for all you small business owners and creative entrepreneurs who are dreaming big!

Stock photos are a great solution for when you simply don’t have the time to create the volume of content you need to put out to get your business noticed. Instead of having to spend the time setting up photo shoots, finding great lighting and editing the photos you can simply buy some stock images that match your branding and will resonate with your clients and customers.

You can grab my new Valentine images from my Creative Market Shop. They are on SALE for only $4 each!

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Six Steps to Start Using Instagram for your Small Business

Using Instagram for Business

 

USING INSTAGRAM FOR BUSINESS: 6 STEPS and FREE STOCK PHOTOS TO GET YOU STARTED

It’s becoming clear that for us small business owners, a strong online and social media presence is important for moving our businesses forward.  It doesn’t matter whether we’re service or product based, do online sales or own a brick and mortar store; using social media strategically holds massive potential for building our brand image, engaging with our audience, and gaining new clients and customers.

If you’re just starting to get your business up and running or if you have an established business but haven’t yet dove into setting up social media accounts for it, the number of platforms can seem overwhelming. With Instagram, Facebook, Snapchat, LinkedIn, Twitter, Pintrest, and more, where do you start?

I’m certainly no social media expert but in my experience, choosing one platform to start with, and doing it well, before adding other platforms to your marketing strategy has worked the best for me.  And if I were to choose a specific starting point, it would be Instagram.

If you don’t have an account yet it’s super easy to create one. You’ll need to download the app to your mobile device (it’s free), sign up, and fill out your profile.

Instagram has changed since it first came on the scene in late 2010. It has shifted from a way to share snippets of your everyday life with family and friends to a legitimate vehicle for small businesses looking to drive engagement.  Instagram has huge audiences that log in every day. With over 800 million monthly users and over 500 million daily users Instagram can be used to get huge reach and make big gains in fulfilling your brand awareness goals.

In order to take full advantage of this awesome platform it’s important to have an Instagram marketing plan in place. Haphazardly scrolling through Instagram randomly liking pretty pictures while waiting in the checkout line and posting pictures of your crazy cat 5 times a day might work fine for a personal account but as a business you’ll need to be more deliberate in your approach if you expect to see real results.

An Instagram marketing strategy may sound daunting but it’s really not that difficult. If you’re planning on using Instagram for your business here are a few things to keep in mind as well as a link to sign up for some some FREE stock images to help you get started.

 

1. Create a Kick-Ass Bio

You want your bio to stand out and get noticed. It takes just two-tenths of a second for someone to form an opinion of your brand online. First impressions count.

To start with, your profile picture should be eye-catching. If you’re a soloprenuer it’s a great idea to have a photo of you as your profile picture. These days it’s really important for the owner of a small business to be visible as the face of their brand. As the saying goes, “people want to do business with people”.

Next be sure that your bio description clearly explains who you are and what you do.

 

 2. Tell Stories

Marketing is no longer about the stuff you make, but about the stories you tell. – Seth Godin

Try focusing more on the solution you provide and not so much about the products you sell. People love stories and telling an interesting one is a great way to create an emotional connection with your audience. You could show your company culture, share your mission, share some tips and how-tos, or showcase your process behind the service you provide or the product you make. Letting your audience know what you’re all about will encourage an emotional response to your brand and will have a positive impact on your business.

 

3. Use High Quality Images

When someone clicks over to your Instagram profile, they’ll see a “grid” of images that you have posted.  You want this collection of images to look cohesive and pulled together. Stick to a consistent style to ensure your Instagram feed reinforces your brand identity. Some people find it helpful to think of Instagram like a magazine where each image is a page.

This is where stock photography can come in handy. Stock photos are professionally shot images that can be licensed for creative and commercial use allowing businesses to create high quality designs that represent their brands at a reasonable cost. Using stock photos can take the pressure off of you needing to produce outstanding images, saving you time and money and letting you focus on the parts of your business that you are passionate about. Go ahead and try out some FREE STOCK PHOTOS optimized for Instagram and see if having them on hand ready to post makes life a little easier for you! 🙂

 

4. Use Hashtags

Hashtags play a huge role in the search function on Instagram and act as a way of gathering relevant content into one area. When posting on Instagram, hashtags are the best way of getting your content out there and in front of the right people. Think of hashtags like you would keywords for search engine optimization (SEO). What words would people use to find you? Use these terms as your hashtags on your posts. Without hashtags your content is nearly impossible to discover. You can use up to 30 hashtags on each Instagram post.

 

5. Engage With Your Followers

Instagram has been shown to have the highest average engagement (likes, comments and interactions) rate of all the main social channels but it doesn’t just happen, you need to put some effort into it. You should aim to spend some time in the app each day simply interacting with people in your target audience. Like their photos, leave comments, and follow them when you genuinely like their feed. Doing this will help you attract the right followers to your account. Make sure to reply to every comment people make on your images so that they know you care and you make real connections.

 

6. Write Captivating Captions

Your content is enhance by captions and they are essential to telling your brand story. There are many ways to use captions, including sharing stories or mini-blog type posts, adding catchy headlines, or asking your followers a question. Just make sure that the copy has a consistent voice that is aligned with your brand. A great picture will grab your audience’s attention but it’s the caption that will keep them there.

If you missed the link above to get your FREE STOCK PHOTOS click here to get them now.

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FREE Mug Mockups!

Printed mug sellers…make your on-line shop stand out this holiday season with beautiful, seasonal mug mockups…FREE!!

I want to help you get the most from your holiday sales this year! Sign up with the link below to get five gorgeous FREE mockups delivered to your email inbox. Take your online shop to the next level and watch your sales increase. Great for use in on-line stores, on your blog and on your social media sites.

If you don’t sell mugs you can still use these mockups by customizing them to use on your business social media sites such as Facebook and Instagram. Perhaps put your logo on one or maybe a quote for “motivational Monday”

Here is the link to sign up and get them delivered to your inbox. Click for FREE Mug Mockups!

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New Stock Photos for Fall!

fall,autumn,stock photo,fall photo,styled stock,images for instagram,

I LOVE summer but I’m also pretty fond of fall.  The cooler weather means orange pumpkins, colourful leaves, cozy sweaters, and warm drinks. I’ve been working hard  shooting all the fall prettiness I could find and I’ve come up with some gorgeous, versatile fall stock photos that will work well for updating your blog or posting to Instagram and Facebook.

This photo bundle makes it so easy. The photos can easily be overlayed with text, your logo, a graphic, or a filter using any number of free editing apps (such as Snapseed or Canva) to customize the images to align with your branding. Or just post them as is…so many options and so easy to use. As a business owner you have enough on your plate without having to worry about what images you need next for your social media channels. Stock photos are a super affordable way to help you along your path to success. Seriously, buying the bundle means that each of these images will cost you less than 50 cents and the amount of time you save will be huge! So…what are you waiting for!? Head on over to my Creative Market Shop and grab them now…have a gorgeous Instagram feed, beautiful Facebook posts, and engaging tweets on Twitter all for less than a crappy cup of truck stop coffee would cost you.

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Stock Photography: Should You Be Using It To Grow Your Business?

In today’s fast paced digital world it’s hard to stand out online. Not only is the online world a crowded place, consumers are also getting better at tuning out much of the noise. Web users are less passive than ever before and are taking back their social media feeds, willing to pay to turn off ads and focusing only on what really interests them. Because of this it’s more important than ever to build a brand that stands out and stays on your audience’s feed so that you stay top of mind.
There are many statistics out there that show using images increases content quality and engagement. For example:

  • Tweets with images receive 150% more retweets and 89% more favourites than tweets without images. (Source)
  • Articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Source)
  • Facebook posts with images get 2.3X more engagement than those without images. (Source)
  • Studies show that when people hear information, they’re likely to remember only 10% of that information three days later. However, if an image is used with that same information, people retained as much as 65% of the information three days later. (Source)

Given this information we can see that images are great at grabbing attention and boosting online engagement, which in turn helps you sell your product or service. However, it is important that you are choosing the right images. An image can instantly attract your ideal client, or it can immediately turn people off. Using the right images gives your brand personality and credibility. A visually striking image that tells a story or connects with your audience on a personal/emotional level can bring a rapid scroller to a halt, while a poorly done image can have the opposite effect.

It’s all well and good to understand the importance of images, the fact of the matter is that many business owners simply don’t have the time to invest in learning photography well enough to produce their own professional quality photos. Not to mention the time it takes to create the sheer volume of images that are required to keep pace in today’s visual digital world. This is where stock photography comes in. Stock photos are professionally shot images that can be licensed for creative and commercial use allowing businesses to create high quality designs that represent their brands at a reasonable cost. Using stock photos takes the pressure off of business owners to produce outstanding images and lets them instead focus on the parts of their business that they are passionate about and do best.

Stock photography is a great way to affordably elevate the visuals of your brand. Stock photography can:
*Increase engagement on social media                *Increase newsletter subscribers
*Increase blog traffic from Pinterest                     *Increase online shop sales

I love being able to offer business owners a solution to the overwhelm and stress they feel trying to come up with a seemingly unlimited supply of high quality images. I am passionate about creating beautiful visuals that get them noticed online and allow them to take their businesses to the next level.
If you would like to try out a few of my stock photos for free CLICK HERE!

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